NEW DESIGN PROJECT

Semester B Design project 1/3


Create an integrated campaign driving awareness of the launch of west field stratford city as the new East London shopping destination.


So first thoughts are:
What's in East London? Isn't it bit of a dive?
Well, actually, the Olympics games are being held there... namely in Stratford. Strange when you think East London is the underdog compared to West London.


So, they want urban advertising?
What's more urban than graffiti? Can I use this in my work? Of course I can. This is Blob. He's a working progress.

Blob created in illustrator and photoshop

How do you combine these?!

What shops are there to inform the audience of?
Not unlike the sister shopping centre of Westfield London we have boutiques, main stream shops and restaurants. Can we make a 3D interactive map of these? If not a 2D leaflet make of the kind you get at theme parks, with details on where shops are and what restaurants and offers are available.

Theme park map of Alton towers (Style inspiration)

Ways of getting through to the audience?
Merchandise. My new plan to make t-shirts advertising Blob and Westfield Stratford City. Urban, teen, modern... targeting the gritty unique audience that has sprung up out of East London. NO SOPHISTICATION HERE, just design and individuality. SO everyone will be wearing the same shirt. In different colours. DONE.
I'm conducting a photoshoot in town, where each model will be dressed either in a edgy east london fashion or an upper class west London fashion. Everyone has a balloon (that will be branded in post production for ease in this project) and we engage with the audience. We grab their attention. These are positions.